Louis Erard

Exciting New Designs Built with Old World Mechanical Quality

When Louis Erard and André Perret founded Louis Erard Watches in 1931, they wanted to show the world that watchmaking expertise, flawless quality, and interesting complications can go hand-in-hand with affordable prices. A dream was born and two years later, the first watches manufactured using the Louis Erard name were produced.

Louis Erard never wavered from their initial concept of Haute Horlogerie. Even when the company was forced to survive by providing casing services for other watch companies in the 1940’s, it was still determined to create high quality and very original mechanical watches at affordable prices.

Following serious financial problems in 1992, the Louis Erard brand changed hands. Then, after ten years of silence, it was purchased in 2003 by a group of private investors headed by Alain Spinedi.

Louis Erard is not a large company. It employs 26 people including 9 master watchmakers. Quality has always been much more important than quantity to Alain Spinedi. With strict cost and quality controls in place, he has been very successful in doing more with less.

The company currently offers five collections, including the new Emotion Collection for women and the Excellence Collection for men and women. In keeping with the brand’s heritage, many Louis Erard models are available with special mechanical complications including regulator, moonphase and power reserve models. The company recently introduced several editions in solid rose gold and gold/diamond combinations.